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Tips for assessing support for digital services - user research

...sure it meets the Digital Service Standard. There are common patterns in approaches to developing this support which can make the difference between a ‘pass’ and a ‘not pass’ for...

Digital Take Up: How the Missing Type campaign boosted digital registrations for blood donation

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Modified Downing Street sign with letter Os removed. Original image by Sergeant Tom Robinson RLC MOD from Wikipedia Commons

...the street sign at Downing Street. NHSBT engaged with newspapers and broadcast media for features about blood donation. Stories about the removed letters started to appear online, and the #missingtype...

Rollercoaster recruitment ride - A story of recruiting participants with Assisted Digital needs

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Photo of Takabisha roller coaster

...because it was compiled through online approaches such as email, which wouldn’t reach participants with the greatest AD needs) and they didn’t have good coverage in the areas we were...