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Digital Take Up: How the Missing Type campaign boosted digital registrations for blood donation

Posted by: , Posted on: - Categories: about assisted digital, channel shift, digital take-up
Modified Downing Street sign with letter Os removed. Original image by Sergeant Tom Robinson RLC MOD from Wikipedia Commons

...to raise awareness and strengthen the donor base for the future. They’d already enlisted the help of some organisations by physically removing these letters from signage. Most notably, this included...

Going for gold: services leading the field in assisted digital

...early on in the process. This informed the design of their assisted digital help and also helped to improve the digital service itself. All made good use of research tools...

It’s never too late to learn: the Student Loans Company’s Assisted Digital Journey

Posted by: , Posted on: - Categories: about assisted digital, assisted digital in action, user research
Picture of a chalkboard with Student Company Assisted digital written on it.

...service continues to meet the evolving needs of our customers. Follow Assisted Digital and David Thomson on Twitter and don’t forget to sign up for Assisted Digital blog email alerts...